Data Visualization for MBA Professionals
480 min · 8 modules · 29 lessons
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Module 1 · 45 min
Foundations of Business Data Viz
Why charts matter and how to read them
Why Data Viz Matters in BusinessThe MBA Chart TaxonomyThe 7 Deadly Chart SinsDesign Principles for Executives
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Module 2 · 90 min
Financial Statement Analysis
P&L, EBITDA bridges, and revenue modeling
Visualizing the P&L StatementThe EBITDA Bridge ChartRevenue Decomposition & ModelingMargin Analysis & Benchmarking
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Module 3 · 75 min
Market & Competitive Intelligence
Market share, positioning, and TAM/SAM/SOM
Market Sizing: TAM/SAM/SOMCompetitive Positioning MapsMarket Share DynamicsPorter's Five Forces — Visualized
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Module 4 · 60 min
Operational KPIs & Dashboards
CAC, LTV, churn, NPS, and supply chain metrics
Customer Economics: CAC, LTV & PaybackChurn & Retention VisualizationNPS & Customer SatisfactionBuilding the Executive Scorecard
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Module 5 · 75 min
Strategic Frameworks Visualized
BCG matrix, Porter, SWOT, Ansoff — interactive
The BCG Growth-Share MatrixAnsoff Growth MatrixSWOT Analysis — Data-DrivenValue Chain & Margin Analysis
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Module 6 · 60 min
Data Storytelling for Executives
Narrative structure, annotation, and slide design
The SCR Narrative FrameworkAnnotation & Visual EmphasisExecutive Slide DesignBuilding a Board-Ready Data Deck
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Module 7 · 45 min
Live Case Study: Tech Giant Analysis
Full company teardown with real data patterns
Company Overview & Data GatheringFinancial Statement TeardownSynthesis & Investment Thesis
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Module 8 · 30 min
Capstone & Assessment
Final assessment and course certificate
Course Review & Key TakeawaysFinal Assessment (20 Questions)