Market Sizing: TAM/SAM/SOM
20 min
Every strategy deck starts with market sizing. Nail the visual and the logic.
Market Sizing Framework
- TAM = Total Addressable Market (universe)
- SAM = Serviceable Addressable Market (reachable)
- SOM = Serviceable Obtainable Market (realistic target)
- Top-down vs. bottom-up approaches
TAM/SAM/SOM Bubble Visualization
X = Price (Low鈫扝igh) 路 Y = Quality (Low鈫扝igh) 路 Size = Market Share %