Customer Economics: CAC, LTV & Payback
18 min
Unit economics are the DNA of every scalable business. Visualize them to spot unsustainable growth.
Key Customer Metrics
- CAC = Cost to Acquire 1 Customer
- LTV = Lifetime Value (revenue 脳 margin 脳 retention)
- LTV:CAC ratio (>3x = healthy)
- Payback period (months to recover CAC)
LTV vs. CAC Trend: 18-Month View