The BCG Growth-Share Matrix
22 min
The BCG matrix is the most-used strategy tool in the world. Master the live, data-driven version.
BCG Quadrants
- Stars: High share, high growth → invest
- Cash Cows: High share, low growth → milk
- Question Marks: Low share, high growth → decide
- Dogs: Low share, low growth → divest
BCG Matrix: Live Portfolio View
X = Relative Market Share · Y = Market Growth Rate % · Bubble = Revenue
⭐ Stars
🐄 Cash Cows
❓ Questions
🐶 Dogs