SWOT Analysis — Data-Driven
18 min
Traditional SWOT is a brainstorm. Data-driven SWOT weights each item by impact and probability.
Quantified SWOT
- Weight each factor by impact (1-10)
- Rate probability/certainty (1-10)
- Plot as impact vs. probability matrix
- Prioritize the high-impact, high-probability items
Quantified SWOT: Impact vs. Probability
X = Impact Score · Y = Probability · Color = S/W/O/T
StrengthWeaknessOpportunityThreat