Competitive Positioning Maps
18 min
A positioning map is worth 1,000 words of competitive analysis. It instantly shows white space.
Positioning Map Best Practices
- Choose axes that matter to customers
- Plot all major competitors
- Identify the white space (opportunity)
- Validate with customer data, not just perception
Market Positioning: Price vs. Quality
X = Price (Low→High) · Y = Quality (Low→High) · Size = Market Share %
⚡ Key Takeaways
- →X-axis: usually price or accessibility
- →Y-axis: usually quality, tech, or experience
- →Size of bubble = market share