Churn & Retention Visualization
15 min
Churn is silent revenue destruction. Cohort analysis makes it visible.
Churn Analysis Toolkit
- Logo churn vs. revenue churn
- Net Revenue Retention (NRR)
- Cohort retention curves
- Churn by segment/product
Cohort Retention Curves by Acquisition Month
⚡ Key Takeaways
- →NRR >100% = expansion > churn
- →Good SaaS: <5% annual churn
- →Plot every cohort to find the outlier