The SCR Narrative Framework
16 min
McKinsey consultants use SCR for every client presentation. It is the most powerful narrative structure in business.
SCR = Situation → Complication → Resolution
- Situation: what is the current state (data)
- Complication: what has changed or is at risk
- Resolution: what should we do about it
- Lead with the So What, not the data
SCR Applied: Revenue Trend Story