Value Chain & Margin Analysis
17 min
Value chain analysis shows where margin is created and destroyed. Sankey diagrams make it visual.
Value Chain Activities
- Primary: inbound logistics, operations, outbound, marketing, service
- Support: infrastructure, HR, tech, procurement
- Margin = Revenue − all value chain costs
- Find where competitors are weakest
Margin Waterfall: Full Value Chain
Positive driverHeadwindTotal